For the uninitiated amongst you (although to be honest that's probably a low number because of the article's title) SEO stands for Search Engine Optimisation, or the US equivalent with a Z, as the spell checker is reminding me.
A whole industry has grown up around SEO and it is certainly a very buzzy area at the moment but just how long will this remain the case? Will web designers in the future still doggedly refuse to optimise their sites effectively, allowing us SEOs to work our magic afterwards.
Alternatively will SEO become a no brainer for all web designers and be included as a standard feature?
Somehow I suspect that the former scenario is more likely and the majority of websites will still perform less efficiently in search results than they could.
I wonder what my fellow bloggers and SEOs think on that subject.
Back soon with more news and opinions, regards from us all at: SEO
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